Even though there are two distinct schools of thought on the matter, there are several reasons why commenting is important for traffic. However, it takes a certain amount of skill to effectively use comments to attract visitors which many webmasters just don’t take the time to develop.
If used correctly, it is possible to establish a strong following which in turn draws even more traffic in the process. Once the art of commenting is understood it becomes apparent just why it is so important.
The Art of Effective Commenting
Perhaps the reason commenting should be considered an art form is because it takes a certain amount of talent to master the technique. Many webmasters simply search for sites in the same niche with higher page rank and then proceed to leave random comments for the sake of building a link back to his/her own site.
Very few visitors will actually take the time to follow that link if there is nothing of substance to follow! The key to effective commenting is to make each and every comment count for something.
Establishing Credibility on the Web
As mentioned above, each comment should have something useful to offer. Not only will trivial posts go relatively unnoticed, but they will surely not demand any amount of respect whatsoever.
In trying to ascertain just why commenting is important for traffic, consider the fact that it is possible to earn the respect of other bloggers/webmasters. Knowledgeable comments on the right sites can provide the credibility needed to send people over to your site to check out anything else you might have to say on the matter.
Since it is possible to build credibility with other webmasters and their visitors, commenting is one of the most useful tools for establishing an authoritative presence on the internet. Unfortunately, altogether too many bloggers and webmasters don’t use comments to their advantage because they are approaching them from the wrong perspective.
Commenting should never be a numbers game. Unless you can say something of relevance then it would be best to move on to the next site. When seeking to discover why commenting is important to traffic, just remember this: Effective commenting is important because it establishes credibility which in turn directs traffic to your site.