Do you really need people to share your stuff on social media? The answer is a resounding YES! Millions of people are online every day, and one Tweet, like or +1 can cause you to gain a whole new audience of readers, customers and followers.
Present Your Content When Your Audience is Online
Submit your content to social media sites at specific times. Many people think that the time you share or tweet your content doesn’t matter, but the truth is that most social sites have peak times for users.
During those peak times, people are looking through their news feeds, and reading and sharing what they like. If you can catch them during this crucial time, then your content has a much higher chance of being shared than at a time when they are off-line.
It just makes sense: You are more likely to share things you read while you are looking through your news feeds, and others will be as well.
What are the peak times? Well first, if your audience is the US population, then you need to think about time zones. The central and eastern time zone makes up about 80% of the US population. They are only an hour apart, so you can guess that lunchtime or suppertime will be around the same time.
If you look at research on social media, you will find that most people are on their social media sites after work or school, and they are most likely to share content during this time as well because they have the highest amount of time to spend reading, sharing and socializing.
That means that anywhere between 5 PM to 10 PM is an optimal time to share your content and have it retweeted, liked or +1′d. The peak time would be around 6 PM, after supper, and taper off towards bedtime.
However, take into consideration lunchtime breaks when people have a chance to get online and check out their social media sites. Around noon would also be a good time to share your content and have it shared by your followers.
Make Your Content Easy To Share – Like REALLY Easy
When your content is being shared at peak times, it will likely be seen by people who are not quite sure if they want to share your content yet. Luckily, during these times people are more willing to sit down and read an article than at other times.
You need to make it easy to share your content, for people who first need some convincing to do so. This means that you need to have share buttons above, below, or even besides your content. Many people will read a sentence or paragraph that they deem worthy of sharing, and if they see a button to quickly share than they will do so.
However, if a share button is not easily accessible then they may forget that they want to share it and quickly go off your article when they are done reading. It is not necessarily that people’s attention spans are short, it is just that people act on impulse when it comes to sharing content they like and you need to take advantage of that impulse.
You can even insert ways for people to click your content inside of the article. For instance you can add a quote inside of your article and hyperlink the words ‘Tweet This’ to provide an easy way for your readers to tweet to their followers.
The easiest way to do this is to use a site such as clicktotweet. They allow you to write a message that you want tweeted and create a link to that message. You can even put your content URL inside the message so that readers will visit your content and possibly share your link instead of just the message.
The point is that you need to make it as easy as possible for people to share your content.
Do Not Just Focus on Your Peak Times
Even though you can get your most shares during peak times, it is important to focus on the rest of your audience as well. You may not want to devote too much of your time to sharing during this time, but you need to make sure that you do share some information because there are still millions of people online at non-peak hours, and all it takes is one popular user to see and share your content.
Another reason this is good is that you will not be in competition with the thousands of other people filling up a user’s news feed.
Build Relationships On Social Media
This does not mean that you have to spend hours a day talking to people on social sites, but it does mean that you need to interact with people on some level. Even if you just retweet, like or +1 other people’s content, that can be a form of building a relationship.
Also, adding in personal updates can help you to build a relationship with your followers. This means talking about what you’re doing, how you feel, or what you think. This makes you look like more of a human in the eyes of your followers rather than just someone who they are following.
In addition, answer any comments or messages you get through your social networks. If you don’t, then you will be burning your bridges with each person you ignore.
Remember, if you spend all of your time focusing on your own content and trying to get it shared then people will not relate to you. Even if they like your content, they may not share it because they don’t have a connection to you. It is human nature to trust people you have a relationship with, and people only share what they trust; therefore, you need to build that relationship.
In the end, focusing on the above four tips will help you gain consistent shares of your content. Moreover, the more people share your content, the more people will know who you are, which of course will result in your content being shared even more. It’s a win-win situation.