Search engines depend on link building to tell them what is hot and what is not. Even with all of the recent updates, that has not changed. However, the way we should build links has changed. It is no longer a task that can be accomplished by putting our link on as many sites as possible.
The best thing you can do when it comes to link building is to be smart about it. In other words, if it feels wrong, then don’t do it. Buying 100,000 links for $5 on Fiverr is probably not a good idea! Shady tactics will only hurt your business in the end, as algorithms get better at weeding out the good from the bad.
Keep Your Link Building Looking Natural
Everyone has their own conclusions on what SEO strategy works the best, but I think everyone can agree that natural looking is best. The consensus is that the more natural your links look, the better. In order to make your links look natural, you need to do natural things!
Utilizing only one method of link building does not look natural. For example, if you leave thousands of comments on high PR dofollow blogs, but never leave them on high PR nofollow blogs, then your link building will not look natural since blogs use both dofollow and nofollow.
Another example is abusing forums. Getting a thousand back links on different forums in one day is not natural! It is an obvious ploy to build up the links, and it will hurt you in the eyes of search engines like Google.
Link exchanging is another unnatural looking method of building links. Your link sitting on a bunch of sites sidebars or ‘recommended sites’ list does not look as natural. Especially when we can easily recommend links through social media and don’t need to depend on our sidebars to do so anymore.
Remember, natural link building is about getting your links in many different places in a natural amount of time. It shows that you are putting effort into building your blog or website and the search engines are more likely to reward you for your efforts.
You may be avoiding certain places like forums or directories because you think they hold little value when it comes to links, but what we think has little value now may have a ton of value in the future. Who is to say that search engines won’t look at links in a completely different way in the future?
What does that mean for you? It means that you need to cover all areas of link building so that you are not left in the dust if the search engine algorithms ever change (which they will) and go in a completely new direction.
Link Building Strategies That Require Less Attention
Even though you need to spread your links around, you only have so much time in a day to do so. Therefore, you might as well focus your energy in the places that give you the biggest benefit right now. Devote less attention to places that don’t give you results and more attention to the places that do.
For example, while article directories used to be the big thing to submit to, you can no longer submit the same article to a ton of different directories and expect big results. In short, gone are the days where you could submit hundreds of articles to hundreds of article directories and receive a huge benefit from doing so.
Now, it would be better to submit to one or two really good article directories like EzineArticles.com and then focus your attention elsewhere.
Forums profile links are another example of links you don’t need to waste too much time on. Forum profile links are worth very little these days. You can get a back link from them, but it is very hard to get a decent one with the right keywords on a high PR page.
Social media is huge, there is no doubt about that. To think that it doesn’t affect our SEO strategy would be ridiculous, but as far as back links go, you are not going to get a huge benefit from focusing all of your attention on social media sharing.
Link Building Strategies That Require More Attention
1. Leaving Really Good Comments
A really good, detailed comment on a high PR blog can earn you a good back link. Especially on a blog that allows you to put keywords with your link. Also commenting on blogs that utilize the CommentLuv plugin is a great idea because you can get links back to both your home page and a link to one of your recent blog posts.
A great resource to find blogs to comment on is Drop My Link. There you’ll be able to search for all types of blogs to comment on including CommentLuv blogs, dofollow blogs, etc.
2. Guest Posting
Guest posting on a reputable blog is the absolute best way to get a do-follow link with a lot of juice. If you think you don’t have time for guest posting, then you may not have time for your business at all. Guest posting is absolutely essential to your business nowadays if you want to earn a credible back link that helps your blog or website.
You can search out sites to guest post on yourself or you can join a blogging group. Or you can use one of the sites below:
Either way, it is going to benefit you. If you feel as though you don’t have time to write guest posts, then hire people to write them for you. This is one link-building tactic that you just can’t ignore.
Guest posting always has been and still is one of the biggest payoffs when it comes to link building. With guest posting, you do need to find blogs that match your niche. A contextual link should match the content of the blog.
For instance, if your niche is online dating, then it makes sense to find a blog that already has a lot of content and links regarding online dating. If you post your article on a blog about making money online, then your contextual link about online dating will not match the content and links surrounding it and it will not hold as much weight.
It is important to note that high PR blogs only accept the best of the best. They have worked hard to get where they are and they don’t want to jeopardize their sites with crap content. They also receive many requests for guest posting and it can be hard to stand out amongst the crowd.
Therefore, you need to have a strategy in order to submit a guest post on a high PR blog. Saying something like, “I like your blog and I would like to write a guest post for it,” is not good enough.
Start off by showing some interest in their blog by leaving comments and interacting with their posts. This will help you get your name known by the owner of the blog and create a relationship. After they get to know you, and decide that you will provide value to their readers, then they will be more likely to take a guest post from you.
One Tactic You Should Include in Your Strategy
Stalk your competition! If you understand how your competition is building their links, then you can try to replicate what they are doing and keep up with them (or even surpass them). It gives you a direction to go that you know is working for someone else.
You can check out what kind of relationships they are making online and attempt to make the same relationships. For instance, they may be getting back links from a well-known blog that you didn’t think accepted guest posts.
In the end, link building is essential to your business as it helps search engines decide how relevant your content is and how popular it is. However, unnatural link building is no longer a tactic that you can do as algorithm changes are penalizing that kind of behavior.
Instead, use all white-hat methods of building links to ensure that you are always covered in case algorithms change and focus the majority of your energy on the methods that produce the biggest results such as blog commenting and guest posting.