A Two-Edged Sword
One of the best things about promoting affiliate products is that there are literally thousands, if not tens of thousands, to choose from. Some will say that’s also the worst thing about becoming an affiliate. So many choices can be totally overwhelming.
It’s truly a two-edged sword. So what’s the answer? Here are several strategies to help dispel the confusion. Because affiliate marketing can be highly profitable, it would be highly detrimental to let indecision act as a roadblock.
Look for Products That Sell Well
As is often said, “Nothing succeeds like success.” When choosing an affiliate program, you should look for products that sell well.
You also has to take a careful look at the quality of the products because you will subsequently be known by those products. Poor or inferior products (even though they pay high commissions) equates to refunds. This is not the way to move forward and make more profits.
Digital Products or Physical Products?
You must decide whether to go with digital products (books and download programs) or physical products early on. Some programs, ClickBank for instance, offer digital products only. If your field involves selling tangible products, then you may have to consider other sources to find affiliate products to promote.
Many well-known companies, such as Radio Shack and Office Depot, now offer affiliate programs. There’s no right or wrong in this decision, only what fits best with your marketing strategy.
The reason for becoming an affiliate is to earn income online. This means how commissions are paid – both the percentage and how often – is very important. Some affiliate programs are set up to pay out weekly, bi-weekly, once a month, every quarter, etc.
Some programs pay for clicks and impressions as well as sales. Others offer a two-tier program wherein the affiliate is not only paid for sales, but for the sales of other affiliates recruited under them. You should definitely do your homework before starting with any program and thoroughly investigate how and when commissions are paid. Also remember to ask any questions you may have.
Ease of Entry
It’s especially important for newbie affiliates to find it easy to get started with a program. Jumping through several hoops at the outset is counterproductive. Programs that allow a quick sign up and startup are your best avenue when first getting started.
The more complicated ones, such as those that require applicant approval, the affiliate can consider later when he or she is earning more. Also, some programs require a signup fee. While these sites may have reasons for doing so, you should avoid them because it lessens the return on investment.
If there’s a way to beat the system, any system, someone will find it. That means it’s vital that the affiliate program of choice offers high-level fraud detection. The affiliate program should be set up to track offenders (such as individuals who repeatedly demand refunds) and stop their activities.
Joining affiliate forums where such things are discussed may offer insight. Keep in mind that the safer a program, the more profitable it will be for all concerned. While earning money is the purpose of becoming an affiliate marketer, money and commissions aren’t the only criteria for choosing the best affiliate program.
The affiliate should consider many other things, including compatibility, ease of entry and fraud detection. A good match with a credible program will result in ongoing cash flow for months and years to come.