In order to do email marketing, you’ll need to use an autoresponder. Now, you have two options when it comes to an autoresponder… you can go with an autoresponder service or a self-hosted autoresponder software.
Below you will find a list of several autoresponder services and a few autoresponder self-hosted solutions to help you build your email list. Please note that I have personally only ever used GetResponse and Aweber and can only really recommend those two services based on my experience with them.
Without further ado, here are some email marketing resources for you:
- GetResponse – this is the autoresponder service that I am currently using (at the time of this post). I’ve been with them for some time now and am very happy with their service. They currently offer a free 30 day trial.
- Aweber – the only other autoresponder service I’ve ever used, Aweber is another excellent choice. I don’t currently have an account with them (again, at the time of this post) simply because I just find GetResponse to be a bit more user-friendly. They currently have an offer of $1 for your first month.
- Mail Chimp – with these guys, you can open a free account and have up to 2,000 subscribers and you can send up to 12,000 emails per month. While the free part may sound appealing, there is a catch. They advertise in every email you send out. Not good when you’re trying to promote your own products.
Jan. 12, 2013 Update: As pointed out by Ruth Martin, the Mail Chimp free account level does not include an autoresponder. For that, you would need to upgrade to the lowest $10 paid plan.
- iContact – Another one of the bigger autoresponder services out there that has a good reputation. They also offer a 30 day free trial.
- Constant Contact – these guys have been around since 1998 and according to their website are “Trusted by more than 500,000 small businesses.” They, too, offer a free trial and while it’s for 60 days, you can only have 100 subscribers max before having to upgrade to a paid account.
And here are a few more services…
Autoresponder Self-Hosted Software
Below you’ll find autoresponder software that you’ll have to install (or outsource the installation) on your own site.
As you can see from the list above, you have a lot of options when it comes to autoresponders. If you’re just starting out with building your list, then I recommend going with GetResponse. Again, I think their interface is more user-friendly than Aweber and they’re slightly cheaper as well.
At the end of the day, it’s your choice on who you end up going with and which software of service you feel is right for your business. Please share who you went with and why in the comments section below.